Although most people do not actively read or write poetry it is one of those strange things that enjoy an almost universally positive image. Most of us would like to grow our hair long and pose as a romantic poet, be able to express ourselves marvellously in language, to woo lovers with our words, and hang out in literary cafes creating important poems by which people shall remember us. The anarchic and antisocial poet remains a powerful archetype. The poem, a powerful distillation of language to which most of us would like to aspire.

Poetry, which is all about imagery created in the mind, finds it difficult to break through to a mass audience in an age dominated by the media of mass communication. But occasionally the right poem at the right moment strikes a powerful emotional chord with the public and poetry, for a while, goes from being an esoteric pursuit to being something with a living vibrancy and an enormous topical relevance. When the makers of the popular romantic comedy "Four Weddings and a Funeral" used a well-known poem by W H Auden to convey the grief felt by one of the characters on the death of his partner, the audience saw how powerful a poem can be. Sales of Auden's poetry collections skyrocketed and the poem was memorised by people who had never read or written poetry in their lives before.

It is no accident that human beings reach for poems to express themselves at times of transition, at times of great happiness or unhappiness. Poems usually make their appearance in our lives today at weddings, funerals and times of celebration or commemoration. This is a testimony to the power and relevance of poetry.

The Company has strong connections to the Poetry Society and to some of the UK's leading poets and poetry publishers. We believe that poets and poetry can form the subject of exciting and original documentary films, which will open doors for the audience to new worlds of language, imagery and musicality.

This is not a dry as dust subject but includes such powerful poetry as the militant call to arms issued by the great Reggae poet, Linton Kwesi Johnson, in Brixton in 1984, the poems of infinite sadness written by Douglas Dunne after the untimely death of his wife, the joys and cruelty of adultery written about by Hugo Williams and the many faces of femininity as written about by Carol Anne Duffy in her collection "The World's Wife".

The Company intends to create groundbreaking documentaries which express in powerful visual terms, married to language and music, the distinctive worlds created by poets and poetry and the way in which words can have a narcotic and mind-expanding effect. The whole world is here and the Company intends to show it, in films combining colour, movement and magic.